——“晚上一起喝點(diǎn)嘛?”
——“要得 兒豁!”
設(shè)計(jì) 理念
Design concept
成都人愛耍、更會(huì)耍
酒館逐步成為"微醺“放松的一種生活方式
針對客戶群的特點(diǎn),本次設(shè)計(jì)
以個(gè)性不羈的工業(yè)風(fēng)格為基底,
糅以科技、市井等潮流元素
造一個(gè)快意灑脫的杯酒江湖
Chengdu people love to play, but also can play
The tavern has gradually become a "relaxed" way of life
According to the characteristics of customer base,
this design based on the uninhibited industrial style,
Mixed with technology, market and other trend elements
Create a happy and free glass of wine
VI 應(yīng)用
LOGO主要以文字方式呈現(xiàn)
對品牌名的字體進(jìn)行設(shè)計(jì)
增加品牌名稱辨識(shí)度
The logo is mainly presented in the form of text
Design the font of brand name
Increase brand name recognition
以兩只爭猛斗狠的獅子為主體形象,
骰子、酒杯等元素輔助展現(xiàn)。
電光火石間顯露出一種少年意氣。
With two fierce fighting lions as the main image,
Dice, wine glasses and other elements to help show.
There was a youthful spirit between lightning and flint.
空間 設(shè)計(jì)
Space design
為空間鋪敘“微醺”內(nèi)涵
以建筑、光線、聲音場景為配方
調(diào)和、搖勻置于空間中,
便成就了一方場酣暢勝地
Describe the connotation of "slightly drunk" for space
It is formulated with architecture, light and sound scenes
Mix and shake well and put it in space,
It has become a happy resort
三層超大空間,整體布局開闊寬敞
Large space on the third floor,?
open and spacious overall layout
一層、二層將人與人之間的距離收縮
使煩惱和憂愁消散開來;
而三層沉浸式體驗(yàn)場景的打造
使傾訴欲升至最甚
The first and second floors shrink?
the distance between people
Dissipate troubles and sorrows;
The creation of three-tier immersive experience scene
Make the desire to talk the most
對卡座區(qū)劃進(jìn)行不完全隔斷
探尋社交的更多可能性
畢竟,人生如酒是誰都能說上兩句的
Incomplete partition of card seat zoning
Explore more social possibilities
After all, life is like wine. Anyone can say two words
橘色燈光與舒適的皮質(zhì)座椅,
營造出隨性愜意的社交空間
Orange lights and comfortable leather seats,
Create a casual and comfortable social space
星球綴在黑夜中的“心醉”
紅與黑交融的“神迷”,
在飄渺與現(xiàn)實(shí)中,創(chuàng)造獨(dú)特的多重體驗(yàn)感
The "Ecstasy" of the planet in the night
The "mystery" of the blending of red and black,
In the misty and reality,
Create a unique sense of multiple experiences
霓虹與金屬相映
渲出街頭的潮酷魅力
Neon and metal match each other
Show the cool charm of the street
打磨細(xì)節(jié),追求至臻?
將VI設(shè)計(jì)應(yīng)用在實(shí)際場景中
對品牌印象進(jìn)行強(qiáng)調(diào)
增加空間活力
Polish details and pursue perfection
Apply VI design to the actual scene
Emphasize brand image
捕捉客戶群拍照打卡習(xí)慣的心理
增強(qiáng)視覺藝術(shù),打造多風(fēng)格場景
Capture customers' psychology?
of taking photos and clocking in
Enhance visual art and create multi style scenes
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