ZAIN廈門(mén)SM店設(shè)計(jì)概念
2022 ZAIN形上廈門(mén)SM片全新概念店，延續(xù)ZAIN一貫簡(jiǎn)約大氣，極具藝術(shù)氣息的品牌理念，且從獨(dú)特建筑空間美學(xué)視角出發(fā)，從LOGO到店面形象都做了全新的升級(jí)。
全新LOGO保留了原來(lái)簡(jiǎn)潔大氣的氣質(zhì)基礎(chǔ)上，再加以提煉，筆畫(huà)粗細(xì)的對(duì)比更加凸顯出字母的節(jié)奏感，A和N分別做了左右和上下的顛覆，但卻不失字母辨認(rèn)度，卻又增加了趣味性和設(shè)計(jì)感，提高了LOGO整體的時(shí)尚度，LOGO下方還特別加以EST 2006的后綴詞，即提醒了品牌的初創(chuàng)時(shí)間概念，也增強(qiáng)了LOGO的精致度。
店鋪設(shè)計(jì)整體采用大量”留白“的概念，無(wú)論色彩還是線(xiàn)條結(jié)構(gòu)，無(wú)不充分體現(xiàn)ZAIN低調(diào)不露聲色卻又暗含飽滿(mǎn)的內(nèi)涵情感，色彩上大面積采用偏裸色調(diào)的啞光灰杏色，配以局部米白色，再利用道具的啡黑色點(diǎn)綴其中，視覺(jué)干凈透氣，傳遞出一種低調(diào)的高級(jí)感。從不對(duì)稱(chēng)的門(mén)框拉手到櫥窗異形背景結(jié)構(gòu)。。。。。。再到場(chǎng)中層次分割墻以及故意做缺口狀的靠鏡。。。。。。和大塊面墻體的體積感和拉伸至天花的線(xiàn)條感，統(tǒng)統(tǒng)凌駕在一種極具建筑空間美學(xué)和藝術(shù)視覺(jué)張力的氛圍之上。
略帶工業(yè)感的幾組展示單品道具，運(yùn)用牛皮，玻璃鋼及金屬烤漆等材質(zhì)的有趣對(duì)比手法，結(jié)構(gòu)簡(jiǎn)約利落且具厚重感，很好的平衡了和點(diǎn)綴在整體”留白“概念當(dāng)中。
整個(gè)店鋪設(shè)計(jì)與品牌產(chǎn)品本身做了一次很好的融合，無(wú)聲但濃郁的空間美學(xué)情感傳遞，令人過(guò)目難忘。。。。。。


Design concept of ZAIN Xiamen SM store
In 2022, ZAIN is a brand-new concept store of SM film in Xiamen. It continues the brand concept of ZAIN, which is always simple, atmospheric and artistic. From the perspective of unique architectural space aesthetics, it has made a new upgrade from logo to store image.
The new logo retains the original simple and atmospheric temperament, and then refines it. The contrast between the thickness of strokes highlights the sense of rhythm of the letters. A and N subvert the left and right and up and down respectively, but do not lose the letter recognition, but increase the interest and sense of design, and improve the overall fashion of the logo. The suffix EST 2006 is specially added below the logo, which reminds the brand of the concept of the start-up time, It also enhances the refinement of the logo.
The overall design of the store adopts a large amount of "blank space" "In terms of color and line structure, all of them fully reflect ZAIN's low-key and unspoken but full of connotation and emotion. In color, a large area adopts the matte grey apricot color in partial nude color, with local off white, and then uses the brown black of the props to decorate it. The vision is clean and breathable, conveying a low-key high-level sense. From the asymmetric door frame handle to the abnormal background structure of the window... And then to the middle level of the scene Cutting walls and deliberately making notched mirrors...... The sense of volume of the wall and the sense of lines stretching to the ceiling are all above an atmosphere with great architectural space aesthetics and artistic visual tension.
Several groups of display items with a slight sense of industry use interesting comparison methods of materials such as cow leather, glass fiber reinforced plastics and metal paint. The structure is simple and clean with a sense of massiness, which is well balanced and embellished in the overall "blank" concept.
The whole store design is well integrated with the brand product itself, and the silent but rich space aesthetic emotion transmission is unforgettable......