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李文強｜上海奈爾寶：城市里的一座“后山”
參考造價：暫未填寫|
空間：其他|
面積：4000平米|
瀏覽數(shù)：925
案例簡介 Case description
閩南語中“奧蘇阿｜aosua”的意思是后山，來自于童年記憶里那座無名之地.隨著時間，
記憶里的后山在消失，相應(yīng)的這個名稱也被
逐漸淡忘……
——李文強
"In Minnan language, the term 'aosua' means 'back mountain'. The obscure back mountain in childhood memories disappeared as time passed, and its name was also gradually forgotten…"
— Li Wenqiang
Video
NEOBIO | 奈爾寶作為中國原創(chuàng)室內(nèi)玩樂品牌，以高品質(zhì)空間和超創(chuàng)意內(nèi)容，每到一城即成為當?shù)氐挠H子地標。繼奈爾寶深圳店之后，李文強領(lǐng)銜PIG Design再度為品牌打造上海新店，在高度現(xiàn)代化的城市文明中，差異化重塑一座根植于自然而充滿探索情境的“后山”。
NEOBIO is an original Chinese indoor entertainment brand focusing on high-quality space and super-creative content. Every time it arrives in a new city, it becomes a landmark for local parents and children. After completing its Shenzhen store, PIG DESIGN led by Li Wenqiang was invited to conceive the brand's new premise in Shanghai. Amidst a highly modernized urban context, the project's differentiated design = reshapes a 'back mountain' that is rooted in nature and provides an exploratory environment.
NEOBIO | 奈爾寶作為中國原創(chuàng)室內(nèi)玩樂品牌，以高品質(zhì)空間和超創(chuàng)意內(nèi)容，每到一城即成為當?shù)氐挠H子地標。繼奈爾寶深圳店之后，李文強領(lǐng)銜PIG Design再度為品牌打造上海新店，在高度現(xiàn)代化的城市文明中，差異化重塑一座根植于自然而充滿探索情境的“后山”。
NEOBIO is an original Chinese indoor entertainment brand focusing on high-quality space and super-creative content. Every time it arrives in a new city, it becomes a landmark for local parents and children. After completing its Shenzhen store, PIG DESIGN led by Li Wenqiang was invited to conceive the brand's new premise in Shanghai. Amidst a highly modernized urban context, the project's differentiated design = reshapes a 'back mountain' that is rooted in nature and provides an exploratory environment.
都市背景的“柔性”注腳
"Soft" presence in the urban context
項目所在地浦東張江，作為中國硬核科技的集聚區(qū)，某種程度上折射著人類未來的創(chuàng)新遠景。外星生物體般的建筑萌態(tài)，與之構(gòu)成異質(zhì)的對比卻又互為協(xié)調(diào)的補充。立面延續(xù)品牌的主色并中和為大地黃，契合自然主題?！澳套臁狈栠B同一系列弧形的門與開窗，跳脫于灰度的城市背景，以“陽光朋克”的立體雕塑，包裹孕育新生的“歸巢”。
The project is located in Zhangjiang Town, within Shanghai's Pudong New Area. Zhangjiang is an area with many of China's cutting-edge technology companies, and to some extent, it reflects the innovative prospects for humanity's future. NEOBIO's new store in Shanghai features an extraterrestrial organisms-like singular architectural appearance, which contrasts yet coordinates with Zhangjiang's built environment. The building's facade extends the brand's main hue and neutralizes it as an earth-toned yellow, perfectly matching the natural theme. The pacifier-shaped visual symbol along with a series of curved doors and windows stand out against the gray urban backdrop, creating a three-dimensional "Solarpunk" sculpture that wraps up a "nest" that nurtures new life.
"Soft" presence in the urban context
項目所在地浦東張江，作為中國硬核科技的集聚區(qū)，某種程度上折射著人類未來的創(chuàng)新遠景。外星生物體般的建筑萌態(tài)，與之構(gòu)成異質(zhì)的對比卻又互為協(xié)調(diào)的補充。立面延續(xù)品牌的主色并中和為大地黃，契合自然主題?！澳套臁狈栠B同一系列弧形的門與開窗，跳脫于灰度的城市背景，以“陽光朋克”的立體雕塑，包裹孕育新生的“歸巢”。
The project is located in Zhangjiang Town, within Shanghai's Pudong New Area. Zhangjiang is an area with many of China's cutting-edge technology companies, and to some extent, it reflects the innovative prospects for humanity's future. NEOBIO's new store in Shanghai features an extraterrestrial organisms-like singular architectural appearance, which contrasts yet coordinates with Zhangjiang's built environment. The building's facade extends the brand's main hue and neutralizes it as an earth-toned yellow, perfectly matching the natural theme. The pacifier-shaped visual symbol along with a series of curved doors and windows stand out against the gray urban backdrop, creating a three-dimensional "Solarpunk" sculpture that wraps up a "nest" that nurtures new life.
記憶覺醒的“第二自然”
"Second nature"
閩南語中“奧蘇阿｜aosua”的意思是后山，童年記憶里的那座無名之地，隨著時間，逐漸在消失和被淡忘……層疊視錯的入口仿佛時空洞窟，夾雜著光影下的反差，重啟一場想象力的漫游?！吧健钡妮喞x形于換鞋區(qū)大小尺度的空間界面和家具模塊，以抽象的色彩及圖案拼接自然記憶，倒掛其間的絨草裝置更添注超現(xiàn)實的意趣。
The layered and irregular entrance mimics a time cave that is mixed up with contrasting light and shadow, opening up a journey for imagination to roam. The silhouette of "mountain" transforms into a shoe changing area with various large and small spatial surfaces and furniture modules. This area uses abstract colors and patterns to depict memories of nature, while the velvet grass installation adds a surreal visual appeal.
"Second nature"
閩南語中“奧蘇阿｜aosua”的意思是后山，童年記憶里的那座無名之地，隨著時間，逐漸在消失和被淡忘……層疊視錯的入口仿佛時空洞窟，夾雜著光影下的反差，重啟一場想象力的漫游?！吧健钡妮喞x形于換鞋區(qū)大小尺度的空間界面和家具模塊，以抽象的色彩及圖案拼接自然記憶，倒掛其間的絨草裝置更添注超現(xiàn)實的意趣。
The layered and irregular entrance mimics a time cave that is mixed up with contrasting light and shadow, opening up a journey for imagination to roam. The silhouette of "mountain" transforms into a shoe changing area with various large and small spatial surfaces and furniture modules. This area uses abstract colors and patterns to depict memories of nature, while the velvet grass installation adds a surreal visual appeal.
當空間呈現(xiàn)的形態(tài)與暗含的活動背景之間存在同構(gòu)關(guān)系，場所便有了性格。于此處，正在發(fā)生的城市童年與回不去的兒時后山，成長中的孩童與一個成人“內(nèi)在的小孩”，不同角色故事疊加糅合似曾相識而全然新異的幻景，承載一種集體的場所記憶，補足日常生活的意義，衍生出新的體驗和感受。
An isomorphic relationship exists between the spatial forms and the activity background, hence giving the entire place a unique character. The presently occurring childhood in the urban context, and the long-gone "back mountain" in childhood memory, children who are growing up, and adults who have an "inner child", all those different roles and stories mix together, creating seemingly familiar yet completely new scenes, which sustain a collective memory of this place and generate new experiences and emotions.
An isomorphic relationship exists between the spatial forms and the activity background, hence giving the entire place a unique character. The presently occurring childhood in the urban context, and the long-gone "back mountain" in childhood memory, children who are growing up, and adults who have an "inner child", all those different roles and stories mix together, creating seemingly familiar yet completely new scenes, which sustain a collective memory of this place and generate new experiences and emotions.
“虛擬現(xiàn)實”的敘事體驗
Storytelling experience that fuses the real and the illusionary
主體空間呈現(xiàn)雙層結(jié)構(gòu)，容納豐富的縱深場景和內(nèi)部陳設(shè)密度，“后山”則是貫穿始終的母題。彩虹、太陽、云朵、月亮，圍繞中軸的山神柱展開布景，將斑斕熾烈的簡筆涂鴉化作具象輪廓的真實體驗，喚醒記憶神經(jīng)中的空間好感。大自然的調(diào)色盤賦予空間全尺度光譜，眾多視覺要素統(tǒng)一為生動的全景。尤似馬蒂斯的理想，“用色彩在畫面上奏出音樂”。
The main space is a two-level volume that contains scenes with rich depth and interior furnishings. "Back mountain" is the theme that runs throughout the spatial design. Rainbow, sun, cloud and moon elements are set around the central mountain column. Their colorful, vivid and simple scribbles become concretely real experience, stimulating an affinity for this space. Nature's palette endows the space with a full color spectrum, while numerous visual elements unite to create a lively holistic scene. It echoes Henri Matisse's idea of playing music on the canvas by using colors.
Storytelling experience that fuses the real and the illusionary
主體空間呈現(xiàn)雙層結(jié)構(gòu)，容納豐富的縱深場景和內(nèi)部陳設(shè)密度，“后山”則是貫穿始終的母題。彩虹、太陽、云朵、月亮，圍繞中軸的山神柱展開布景，將斑斕熾烈的簡筆涂鴉化作具象輪廓的真實體驗，喚醒記憶神經(jīng)中的空間好感。大自然的調(diào)色盤賦予空間全尺度光譜，眾多視覺要素統(tǒng)一為生動的全景。尤似馬蒂斯的理想，“用色彩在畫面上奏出音樂”。
The main space is a two-level volume that contains scenes with rich depth and interior furnishings. "Back mountain" is the theme that runs throughout the spatial design. Rainbow, sun, cloud and moon elements are set around the central mountain column. Their colorful, vivid and simple scribbles become concretely real experience, stimulating an affinity for this space. Nature's palette endows the space with a full color spectrum, while numerous visual elements unite to create a lively holistic scene. It echoes Henri Matisse's idea of playing music on the canvas by using colors.
看得見的世界不再是真實，看不見的世界不再是夢境。我們正進入新型的教育時代，它的目的不是傳授，而是發(fā)現(xiàn)。容性的交互場景構(gòu)筑山野林間般的有機情境，賦予局限的場地以無窮的探索之趣。新世代在時空上無法親歷的“風景”，經(jīng)由設(shè)計想象和藝術(shù)化表達，重構(gòu)為“乘之愈往，識之愈真”的認知天地，透過全身心的通道去發(fā)現(xiàn)自然，感知時節(jié)。
The real and the illusionary intermingle in this space. The new era of education focuses on encouraging children to discover rather than merely imparting knowledge. In this limited space, inclusive, interactive scenes form a spatial environment filled with mountain, field and forest elements, bringing infinite possibilities for exploration. Through bold imagination and artistic expression, the design brings "natural scenery" into the space, creating a desired destination for kids where they immerse themselves into discovering nature and perceiving seasons.
The real and the illusionary intermingle in this space. The new era of education focuses on encouraging children to discover rather than merely imparting knowledge. In this limited space, inclusive, interactive scenes form a spatial environment filled with mountain, field and forest elements, bringing infinite possibilities for exploration. Through bold imagination and artistic expression, the design brings "natural scenery" into the space, creating a desired destination for kids where they immerse themselves into discovering nature and perceiving seasons.
細節(jié)尺度與人本溫度
People-friendly details and scales
自由動線串聯(lián)的空間序列中，多維度視角的關(guān)注點落在個體的人。記憶的灰度注入低飽和、弱對比的用色方案，吸納自然的溫暖肌理。照明亦多以白色燈膜貼近自然光的方式營造大面積漫反射的舒適光環(huán)境。
The free circulation route connects a series of spaces, and shows the emphasis on users in various aspects. The design adopts a low-saturation and weak-contrast color scheme, and absorbs naturally warm textures. The white light membranes simulate daylight, producing a freely-diffusing and comfortable light environment.
People-friendly details and scales
自由動線串聯(lián)的空間序列中，多維度視角的關(guān)注點落在個體的人。記憶的灰度注入低飽和、弱對比的用色方案，吸納自然的溫暖肌理。照明亦多以白色燈膜貼近自然光的方式營造大面積漫反射的舒適光環(huán)境。
The free circulation route connects a series of spaces, and shows the emphasis on users in various aspects. The design adopts a low-saturation and weak-contrast color scheme, and absorbs naturally warm textures. The white light membranes simulate daylight, producing a freely-diffusing and comfortable light environment.
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