案例簡介 Case description
設(shè)計(jì)單位:深圳市新冶組設(shè)計(jì)顧問有限公司
主案設(shè)計(jì):陳武
參與設(shè)計(jì):NEWERA DESIGN
總投資:1800w
總面積:1200㎡
竣工時(shí)間:2015.12.25
項(xiàng)目地址: 長春市人民廣場工人文化宮一樓
選材:古木紋、銀白龍、斑馬石、新拉法、雅士白、松香玉、發(fā)紋鍍香檳金、肌理漆、橡木木飾面、銀箔
長春最大夜店:摩界國際派對(duì)空間
摩界國際派對(duì)空間坐落于長春重慶路商圈,地理位置優(yōu)越,商業(yè)氣息濃厚。周邊有萬達(dá)廣場、卓展購物中心、香格里拉酒店和長春國際大廈等。耗資超過5000萬,空間可容納1000余人的摩界,無論從規(guī)模還是投資上來看,都是長春最大的夜店,也是東北地區(qū)娛樂行業(yè)的佼佼者,未來行業(yè)的標(biāo)桿。
MJ Space locates in the centre of Changchun’s CBD, surrounding by Wanda Plaza, Zhuozhan Shopping mall, Shangri-La Ho**s & Resorts, and Changchun International Building. It costs over 50 million RMB and is able to host more than 1,000 people. MJ Space is a “shining star” among its peers and will be the trend of entertainment industry in North East China.
哥特風(fēng),令空間更出位
摩登出位是本案的調(diào)性定位,新冶組因此通過哥特式設(shè)計(jì)風(fēng)格,將年輕、時(shí)髦、反叛的精神帶到了摩界空間。全國首家升降龍骨燈和柱陣MADX鋼構(gòu)設(shè)計(jì)的技術(shù)運(yùn)用令哥特風(fēng)尤其得到充分演繹,并帶來整體空間的獨(dú)特氣質(zhì),深受消費(fèi)者熱捧。
NEWERA breaks traditional partition, they prefer to gather people in a same room rather than utilize hard surfaces to divide the space. However, wood ceiling and lights make the space become fantastic and magic, so that people could regard the room as others via imagination. NEWERA takes the entertainment of this MJ Space to an extreme.People who like gothic style would defini**y be attracted by Chrome Hearts, which brings youth, fashion, even the rebel spirit into MJ Space. Also, NEWERA mixes elevator keel lights (the first ones in China) and gothic MADX.
想象力,令空間更娛樂
對(duì)娛樂趨勢社交化、人群聚合產(chǎn)生娛樂性的商業(yè)洞察,令設(shè)計(jì)師在處理本案時(shí),打破了傳統(tǒng)的空間界限,不再用硬裝來區(qū)隔空間,而是創(chuàng)造性的將人群聚攏在同一空間里,制造人與人之間更多的互動(dòng)可能性。吊飾和燈光的巧妙變換搭配,在本案中起到至關(guān)重要的作用。經(jīng)設(shè)計(jì)師精確編排的光影變化及節(jié)奏,令空間充滿魔幻和想象,讓消費(fèi)者即便身處同一處里卻能任由想象徜徉流動(dòng),帶來實(shí)時(shí)變化的娛樂心理體驗(yàn)。如果說消費(fèi)者因此沉浸在美麗夢境里快樂逍遙,那么善于掌控和調(diào)節(jié)消費(fèi)者心理的設(shè)計(jì)師,便是那個(gè)造夢的人。
It is cool if you could get a gateway! In MJ Space, you would see it happen! NEWERA utilize cool and warm lights to build a magic space just likes the gateway. Making people get high.
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