STUDIO DOHO was commissioned to design the new Shanghai office for Danish multi-brand fashion group DK Company, one of Europe’s leading suppliers of fashion and lifestyle to women and men.

STUDIO DOHO受委托為DK公司設計新的上海辦公室，DK公司是一家來自丹麥的多品牌時尚集團，是歐洲領先的女性和男性時尚和生活方式服務商之一。

The new 1200m2 office and showroom is situated in Shanghai’s Jing’an District and was designed to connect with the Scandinavian roots of the company. STUDIO DOHO's goal was to create a space that reflects the brand's heritage and values while meeting the functional needs of DK Company which included specialized areas for the in textile sourcing and apparel design teams, as well as office space for the entire Shanghai team.

1200平方米的新辦公室和展廳位于上海市靜安區(qū)，旨在與公司的斯堪的納維亞根源聯(lián)系起來。STUDIO DOHO的工作目標是打造一個反映品牌傳統(tǒng)和價值的空間，同時滿足DK公司的功能需求，其中包括紡織品采購和服裝設計團隊的專業(yè)區(qū)域，以及整個上海團隊的辦公空間。

Spread out over two floors in a recently renovated industrial building, the new office features a large open atrium at the entrance that is connected with a bold black spiral staircase to the floor above. The ground floor of the atrium has a large communal coffee bar to create a communal gathering place for the team linked by iconic staircase that promotes vertical communication between the two floors. The space creates a true “heart” of the office, providing a place to host guests and create an informal gathering space for the team.

新辦公室在一棟最近翻新的工業(yè)大樓里，擁有上下兩層，入口處有一個大型的開放中庭，中庭與一個大膽的黑色螺旋樓梯相連，通向樓上。中庭的一樓有一個大型公共咖啡吧，通過標志性的樓梯連接，為團隊創(chuàng)造了一個公共聚會場所，促進了兩層之間的垂直交流。這個空間打造了一個真正的辦公室“心臟”，可以接待來訪者，也為團隊創(chuàng)造了一種非正式的聚會空間。

The design style of the new office is simple and follows the original steel structure of the building. The space itself takes a background approach with neutral tones on walls and floors, in order to let the colors of the fashion take the lead. Black industrial window frames are a recurring motif and a reference to DK’s heritage in the textile industry.

新辦公室的設計風格簡單，沿用了建筑原有的鋼結構。為了讓時尚顏色在空間占據(jù)主導地位，空間在墻壁和地板上使用中性色調作為背景。黑色工業(yè)窗框是一個反復出現(xiàn)的主題，也是對丹麥紡織業(yè)傳統(tǒng)的借鑒。

Double height conference rooms are situated in the corners of the building to host meetings and showcase each season’s upcoming clothing releases. Additionally, the space gives DK Company the opportunity to display key visuals of recent advertisements and products from each brand. These visuals can be changed throughout the year, ensuring an ever-changing and fresh look to the space.

挑空會議室位于大樓的角落，用于舉辦會議和展示每一季即將發(fā)布的服裝。此外，這個空間讓DK公司有機會展示每個品牌最新的廣告和產(chǎn)品的關鍵視覺效果。這些視覺效果可以在全年中進行變更，確?？臻g呈現(xiàn)出不斷變化和新鮮的外觀。

The new office has many pragmatic considerations and has a flexible setup to accommodate DK company’s future growth and adaptations.

新辦公室有許多實用方面的考慮，同時有靈活的設置，以適應DK公司未來的發(fā)展和調整。

項目信息
Project Information

設計方：STUDIO DOHO
地點: 上海市余姚路
設計范圍: 室內設計
甲方：DK公司
完工時間: 2022
面積: 1200 平米
首席設計師：Xin Dogterom & Jason Holland
設計團隊：國赫洋
攝影：Brian Chua


Designer：STUDIO DOHO
Location: Yuyao Road, Shanghai
Design scope: Interior design
Client: DK Company
Completion: 2022
Size: 1200 sqm
Lead Architects: Xin Dogterom & Jason Holland
Design Team: Heyang Guo
Photography: Brian Chua