理想生活之CWHISKY?？谄炫灥?br />
# 純粹 # 偶然 # 交流
#自我交付 #自我安頓 #自我建筑
一場(chǎng)自我交付、自我安頓、自我建筑之旅。

THE IDEAL LIFE OF CWHISKY·HAIKOU FLAGSHIP STORE

#Clear #Casual #Communications
#Self-fulfilment #Self-Settlement #Self-building
A tour about self-fulfilment,self-settlement and self-building.




客戶(hù)訴求 I 理想生活訴求
DEMANDS I DEMANDS OF IDEAL LIFE

Cwhisky是國(guó)內(nèi)為單一麥芽威士忌愛(ài)好者提供更便捷、更具品質(zhì)的文化交流與產(chǎn)品分享交易的平臺(tái)品牌。?？谄炫灥?，面積500㎡，面臨椰城南渡江與橫溝河入海口的交匯處，是Cwhisky品牌的?？谑椎?。它承載著Cwhisky品牌文化理念傳導(dǎo)、單一麥芽威士忌文化傳播與產(chǎn)品發(fā)布、品鑒、交流、生活方式示范的重要作用，也將是Cwhisky樹(shù)立在新北部灣城市群里一面鮮明而充滿(mǎn)未來(lái)想象空間的品牌旗幟。

純粹，偶然，交流，沉淀生活中輕松暢快的時(shí)刻。是LICO團(tuán)隊(duì)對(duì)單一麥芽威士忌與Cwhisky品牌理念的全新理解，也是LICO對(duì)當(dāng)今實(shí)體品牌商業(yè)在物質(zhì)、信息過(guò)剩的時(shí)代背景下，應(yīng)當(dāng)去體驗(yàn)什么，思索什么，更新什么，創(chuàng)造什么，成就什么的再一次追問(wèn)、洞察與回應(yīng)。

Cwhisky is a brand of platform that provides more convenient and high-quality cultural exchange and product sharing as well as trading for whisky lovers in China. CWHISKY·Haikou Flagship Store with an area of 500㎡,which is located at the convergence of Nandu River and Henggou River, is the first one of Cwhisky brand in Haikou. It plays an important role in Cwhisky brand concept transmission, cultural communication of single malt whisky, product release, tasting, communication and lifestyle demonstration. It will also be a brand banner in the new Beibu Gulf urban agglomeration that creates a space with a clear future imagination.

Cwhisky is a clear, casual, communicative and carefree space, a new understanding of LICO team about single malt whisky and the brand concept of Cwhisky and another inquiry, insight and response to what to experience, think about, update, create and achieve under the current circumstance of material and information surplus of the physical stores.




解決方案 I 理想生活方式設(shè)計(jì)
SOLUTION I DESIGN OF IDEAL LIFE

豐富源自匱乏，安頓源自不安。

私以為當(dāng)代生活人的大多困頓皆因不夠純粹，用力抵抗偶然，疏于交流，包袱繁重。所以常常陷入一些未知的恐懼中，惶惶不安，企圖通過(guò)對(duì)物質(zhì)、資源豐富的不斷追逐來(lái)填補(bǔ)精神與情感的匱乏。這，顯然不是我們追求的理想生活方式與狀態(tài)。

Abundance comes from scarcity, and settlement comes from restlessness.

In my opinion, people in the contemporary times are not pure enough. They resist the casual life, neglect communication and shoulder heavy burden, so that they always fall into some unknown fear and try to fill the lack of spirit and emotion through their pursuit of material and rich resources.Obviously, this is not the ideal life and the state that we pursue.




LICO很珍視每一次服務(wù)生活方式類(lèi)品牌的機(jī)會(huì)，也由衷地祈愿通過(guò)每一次深入不同客戶(hù)所處的生活服務(wù)領(lǐng)域，打開(kāi)一扇扇通往理想生活的門(mén)，獲得一次次探索和開(kāi)發(fā)理想生活方式的可能，為當(dāng)代生活方式品牌和生活人提供一種自然略過(guò)頭腦、具有某種精神力量與情感溫度的、足以重喚本能感知、直抵心靈的生活體悟空間。幸運(yùn)的話，或許還能生出美好發(fā)想，亦或是鼓舞人們更樂(lè)于熱愛(ài)生活，忠于理想。

For one thing, LICO cherishes every opportunity to serve lifestyle brands, sincerely hopes to open a door to ideal life and obtain the possibility of exploring and developing ideal life styles by going deep into the fields of different customers.For another, LICO provides a space for us to comprehend life in a natural and instinctive way.

傳統(tǒng)威士忌，原料純粹，是大自然和時(shí)間的饋贈(zèng)，受到當(dāng)?shù)厝说南矏?ài)和敬重，被譽(yù)為“生命之水”。Cwhisky品牌?？谄炫灥甑目臻g設(shè)計(jì)，延續(xù)了單一麥芽威士忌文化的這一基因和精神，并作了理念延展?；?0%DESIGN的設(shè)計(jì)理念，LICO設(shè)計(jì)師團(tuán)隊(duì)圍繞“豐富與匱乏”、“不安與安頓”、“心外世界與心內(nèi)世界”的課題而展開(kāi)，以“純粹、偶然、交流、沉淀生活中輕松暢快的時(shí)刻”為旨要，意在為每位訪客賓朋帶來(lái)一場(chǎng)關(guān)于“自我”的交付、“自我”安頓、“自我”建筑之旅。

Traditional whisky, with pure raw material, is a gift of nature and time. It’s loved and respected by local people and known as “water of life”. The spatial design of the flagship store of Cwhisky in Haikou inherits the gene and spirit of the single malt whisky culture and extends its concept. Based on the concept of 50% design, LICO team focuses the design themes on “abundance and scarcity”“restlessness and settlement” “outer world and inner world” and means to brings a tour about self-fulfilment, self-settlement and self-building to every guest.



純粹

純粹，是一種向內(nèi)的清除，向外的打開(kāi)，是我和“我”的凝神交匯，沒(méi)有雜念。于中正的空間中內(nèi)置一方建筑，長(zhǎng)廊凌空繞出，通往“我”的殿堂。扶梯緩入，身浸暗處，沿廊環(huán)窗，臨末端，照見(jiàn)心中世界，空空然，無(wú)限自由，輕盈自在，無(wú)限遐想。與威士忌的交往，重在心的交付，心的安頓，心的建筑，如此這般。

Clear
“Clear” means clearing mind and open vision, it’s a state of integration of heart and mind without distraction. In an open space, a corridor comes in the sky and leads to the “ego” hall. Escalator is slow in, the body leaning against the window is immersed in the dark. In this situation, one sees the world in the heart and goes into an empty, light, free and imaginative state. Association with whisky focuses on heart-settlement, heart-building so and so.



偶然

空間即功能，空間即陳設(shè)，空間即導(dǎo)視，空間即藝術(shù)。威士忌，足夠坦誠(chéng)，足夠豐富，足夠熱烈，亦無(wú)需琳瑯滿(mǎn)目的堆砌，侍者只需退居堂內(nèi)，緊張消解了，壓力釋放了，所有遇見(jiàn)，皆是偶然。遇見(jiàn)蘇格蘭豐沛的水源和大麥，遇見(jiàn)一款風(fēng)度翩翩，遇見(jiàn)一位相見(jiàn)恨晚，遇見(jiàn)一席酒香和醉意，遇見(jiàn)一場(chǎng)琴笛悠揚(yáng)，或是凱利高地之舞。偶然的來(lái)訪，偶然的發(fā)現(xiàn)，偶然的相識(shí)，偶然的相知，偶然的情同此心，偶然的遇見(jiàn)陳釀多年的自己。

Casual
Space is function, display, guide and art.Whisky is sincere enough, rich enough and warm enough, it can dissolve tension,release pressure without luxurious decoration. All meetings just come as casual. In the world of whisky, we meet Scotland’s abundant water and barley, a charming person, a feast of wine and intoxication, a melodious flute, or a Kelly dance and Highland Fling. Finally, we find a mature self by accidental visit, accidental discovery, accidental acquaintance and other accidental events.



交流

威士忌無(wú)疑是極佳的心靈媒介，是燃燒的血脈，是情感和意義的流動(dòng)，妙，不可言，空間亦如是。有人，就有空間。有情，就有酒?？臻g有酒，就夠了，之于品牌的格局氣度?？臻g有酒還不夠，還得有飲酒的心情，飲酒的心情就要給心靈騰空一片地來(lái)，之于待客、禮賓、安己之道。酒逢知己者，飲。飲而與自我相會(huì)，與他者知，與世事明，與大地自然連接，與時(shí)空同頻流動(dòng)。

Communications
No doubt, whisky is a best spiritual medium. It’s the burning blood and the flow of emotion and meaning.It’s so wonderful, and so is the space.Where there is people,there is space.Where there is affection, there is wine.A space for wine shows a generous gesture.Anyway,this is not enough,the mood of drinking is also a must.When we meet one who knows us well, we always drink.Drinking is a way to meet ourselves,understand others,know the world,connect with the nature and flow with time and space.




輕松暢快的時(shí)刻

美好的秘密在于速朽。威士忌，澄明透亮，自然是美物。美物便不可持久浸淫，度而有量，適可而止為好。獨(dú)處時(shí)，亦或是雅集、商會(huì)，珍貴在其純粹、偶然的，心靈交會(huì)時(shí)互放的光亮，珍貴在其輕松暢快的時(shí)刻，空間和酒悄然隱退，已不再是焦點(diǎn)，才是焦點(diǎn)。

每一次空間設(shè)計(jì)創(chuàng)作，對(duì)于LICO團(tuán)隊(duì)來(lái)說(shuō)，都是一次時(shí)空穿越之旅，一次心靈的交付、安頓和建筑之旅。謹(jǐn)以Cwhisky品牌?？谄炫灥暾\(chéng)獻(xiàn)椰城與單一麥芽威士忌愛(ài)好者，借生活這杯性格最烈的酒，行生命這場(chǎng)常而無(wú)常的旅程，持久溫和又如如不動(dòng)。

或許，無(wú)一例外，最純粹不過(guò)理想，最心安不過(guò)生活。

Carefree Time

Nice things are always short-lived. Whisky, clear and bright, is absolutely a nice goods. For a nice goods, we should take a suitable attitude towards it. No matter being along or joining a meeting, the focus is the relaxed and carefree moment, not the space and wine.

For LICO team, every space design is a transcendence tour of time and space, a settlement of heart, a journey of self-building. Here, CWHISKY·Haikou Flagship Store is set up as gift to the City of Coconut and the wine lovers of single malt whisky. Life is lasting and gentle in the process when we drink the strongest wine and enjoy the casual but unusual life journey.

Maybe, the truth lies in the purest dreams and the most peaceful life.



INFORMATION 項(xiàng)目信息


項(xiàng)目名稱(chēng) 理想生活之CWHISKY海口旗艦店
設(shè)計(jì)出品 LICO力高設(shè)計(jì)
完成年份 2022.07
主創(chuàng)設(shè)計(jì) 鐘良勝
設(shè)計(jì)團(tuán)隊(duì) 曾穎琳、朱洋環(huán)、董華斌、駱秋月 、陳國(guó)梁
攝影版權(quán) 鐘良勝
品牌顧問(wèn) DRD 再定義
施工單位 美和裝飾
客戶(hù)名稱(chēng) CWHISKY
項(xiàng)目地址 海南省海口市美蘭區(qū)濱江路建筑面積 500 ㎡