FOREWORD前言

SUHO HOME 是極簡(jiǎn)門(mén)系統(tǒng)整體解決方案的代表品牌。如何將其眾多產(chǎn)品展陳在相對(duì)有限的空間中，并在競(jìng)品中有效建立品牌的獨(dú)特記憶點(diǎn)與全新體驗(yàn)界面，是SUHO HOME 惠州體驗(yàn)店的設(shè)計(jì)重點(diǎn)。


SUHO HOME is a representative brand of the overall solution of the minimalist door system. How to show its various products in a relatively limited space, and effectively establish its unique impressions and a new experience interface in the competing products, is the design focus of SUHO HOME Huizhou experience store.



理想生活之素逅品牌體驗(yàn)店
Ideal Life SUHO HOME Experience Store


產(chǎn)品即建筑 弱貨架強(qiáng)社交
外修一座建筑 內(nèi)嵌一方茶亭
Product is architecture. To weaken products displaying, and strengthen social interactions.
Build an architecture outside, and design a tea room inside.


服務(wù) 室內(nèi)建筑設(shè)計(jì)
類(lèi)型 品牌體驗(yàn)店
客戶 SUHO HOME惠州店

Service Interior Architecture Design
Type Brand Experience Store
Client SUHO HOME Huizhou Store



設(shè)計(jì)訴求
Design Demands


SUHO HOME （素逅）致力于為高品質(zhì)精英客戶，提供包括款式和功能齊備的門(mén)類(lèi)系統(tǒng)、柜類(lèi)系統(tǒng)、護(hù)墻系統(tǒng)、置物系統(tǒng)等四大系統(tǒng)的全屋定制整體解決方案。并以其獨(dú)創(chuàng)的專(zhuān)利技術(shù)，嚴(yán)苛的進(jìn)口選材與極簡(jiǎn)的設(shè)計(jì)、精湛的工藝相結(jié)合，將自然極簡(jiǎn)的理念融入空間，為空間的使用與體驗(yàn)提供無(wú)限可能。


惠州體驗(yàn)店的設(shè)計(jì)，旨在為客戶提供更直觀的體驗(yàn)場(chǎng)景；展示與提升SUHO HOME品牌形象與服務(wù)；增強(qiáng)客戶購(gòu)物體驗(yàn)，并通過(guò)面對(duì)面的交流建立信任，以及提供更專(zhuān)業(yè)的咨詢與售后服務(wù)。


SUHO HOME is committed to providing high-quality customized overall solution of the whole house for the elites,including the door, cabinet, wall and storage systems with various functions in different styles.With its original patented technology, strict selection of imported materials, minimalist design, and exquisite technology, SUHO HOME integrates the concept of natural minimalism into the space to provide unlimited possibilities for the use and experience of space.


The design of Huizhou experience store aims to provide customers with a more intuitive experience scene, show and enhance brand identity and service quality of SUHO HOME, enhance the shopping experience of customers and build trust through face-to-face communications, as well as to provide more professional consultation and after-sales service.



設(shè)計(jì)策略
Design Strategy


SUHO HOME 惠州品牌體驗(yàn)店，位于惠州專(zhuān)業(yè)連鎖建材商業(yè)MALL萬(wàn)飾城A館3樓觀光梯出口。相較于傳統(tǒng)建材店面貨架式空間形態(tài)所產(chǎn)生的剛硬冷峻的防御型體感與情感，力高設(shè)計(jì)團(tuán)隊(duì)認(rèn)為“即時(shí)即視即觸”的產(chǎn)品、服務(wù)、文化性情共同作用而成的“高創(chuàng)新、高美學(xué)、高品質(zhì)”的真實(shí)場(chǎng)景與情境體驗(yàn)是當(dāng)代實(shí)體商業(yè)空間形態(tài)的迭代明途。故而提出“產(chǎn)品即建筑，弱貨架強(qiáng)社交”的設(shè)計(jì)策略，以及“外修一座建筑，內(nèi)嵌一方茶亭”的創(chuàng)新性設(shè)計(jì)解決方案。


SUHO HOME Huizhou brand experience store is located at the exit of the sightseeing elevator on the 3rd floor of Hall A of Wanshi City, a professional chain commercial mall of building materials in Huizhou. Due to the rigid and cold feelings showed by the traditional building materials store, LICO design team proposes a design strategy“Product is architecture. Weaken products displaying, and strengthen social interactions.” and a creative design solution“Build an architecture outside, and design a tea room inside.”. They believe that the real scene and situation experience of "high innovation, high aesthetics and high quality" formed by the joint action of the products, services and cultural temperament of "instant sight and touch" is a way out for the contemporary physical commercial space.



門(mén)之道：產(chǎn)品即建筑
弱貨架 強(qiáng)社交


乘觀光梯而出，即見(jiàn)素逅。店面有兩面門(mén)臉，均刻有素逅品牌名，與天然石紋一體，不可發(fā)光，若現(xiàn)若隱。正臨廊，側(cè)臨道。正面門(mén)臉是主入口，架設(shè)方臺(tái)，苔青洞巖，枝葉云展，迎送往來(lái)客。側(cè)面為舒展低臺(tái)隔斷，由7扇電動(dòng)中軸旋轉(zhuǎn)門(mén)組成，可自由開(kāi)合敞閉，與內(nèi)間茶室相連。


客來(lái)臨門(mén)，拾巖而上。入口處，墻鏤一方一圓小窗，寓意外圓內(nèi)方的處世之道，同時(shí)，店主可隨時(shí)觀察到造訪客情。舊友熟客可從左側(cè)入內(nèi)間茶室，交流攀談；新朋生客則可從右側(cè)作為緩沖空間的廊道進(jìn)入回字形空間，體驗(yàn)產(chǎn)品。隨即對(duì)產(chǎn)品有了興趣，順勢(shì)進(jìn)入茶室，與店主進(jìn)行深入咨詢。彼此尊重，禮成自然。


Essence of door: Product is architecture.
Weaken products displaying, and strengthen social interactions.


SUHO HOME comes into our sight when exiting the sightseeing elevator. On both sides of the store,engraved on the natural stones are its brand names. The front of the store is facing the corridor and its side is besides the aisle. The front is the main entrance, where a square table is set there with a potted landscape placed on it welcoming the clients and seeing them off. Its side is composed of 7 It is composed of 7 electric revolving doors, which can be opened and closed freely and connected with the inner tea room.


Clients come into the store by stone stages. At the entrance, a small window is hollowed on the wall, which means a traditional way of life, easygoing outside and upright inside. At the same time, at the same time, the owner can observe the visitors at any time. Old friends and frequent clients can enter the inner tea room from the left side for chatting. New clients can enter the zigzag space from the corridor to experience the product. Then they got interested in the product and entered the tea room for in-depth consultation with the owner. When they respect each other, courtesy is formed naturally.



回字形空間里
無(wú)中生有的“門(mén)道”


內(nèi)部的回字形體驗(yàn)空間更為有趣，將原空間兩根笨重感的承重柱與近十種功能樣式各異的門(mén)產(chǎn)品（包括隱形皮革門(mén)、隱形涂料門(mén)、隱形石門(mén)、幽靈門(mén)、隱框玻璃門(mén)、隱形飾面門(mén)、衣柜門(mén)、口袋電動(dòng)門(mén)以及鐘良勝總監(jiān)為此空間特別設(shè)計(jì)研發(fā)的一款矩形條扣偏軸門(mén)）、柜體產(chǎn)品自然融合，化而為無(wú)，又無(wú)中生有。似乎看不到產(chǎn)品，又處處都是產(chǎn)品。正應(yīng)了創(chuàng)意總監(jiān)鐘良勝先生所言“極簡(jiǎn)就是無(wú)”的極致理解與完美演繹。


Ingenious thinking out of nothing in the Hui-shaped space


The inner Hui-shaped space is more interesting, which integrates the two bulky load-bearing columns with nearly ten kinds of door products, cabinets products with different functional styles perfectly. Products seem to be nowhere to be seen, and products are everywhere. It is the ultimate understanding and perfect interpretation of creative Director Mr. Zhong Liangsheng's words of "simplicity is nothing".


回形空間里
一方茶亭的“門(mén)道”


內(nèi)間茶室的門(mén)道也不得不提，空間頂部有兩處斜頂?shù)脑O(shè)計(jì)：一處在茶室之上，懸一紙燈，暉光照影，化室為亭。將由兩扇電動(dòng)口袋門(mén)產(chǎn)品組成的落地窗打開(kāi)，即生坐亭臨院之感。另一處在右側(cè)水石廊道之上，斜面開(kāi)有小孔，水珠滴落，寓八方財(cái)，集于方池。


茶席之上，陳列有LICO團(tuán)隊(duì)特邀藝術(shù)家公羽先生精心甄選的舊形器物數(shù)件：如有喜事點(diǎn)燈之意的百年黃銅燭臺(tái)、寓意豐收收成的鍛打箕斗形茶則、寓意歲歲吉祥的千年“吉羊”銘文殘磚切磨方鎮(zhèn)、象征財(cái)富聚積的方寸山、小金山擺件、民國(guó)鑄鐵煙灰蓋池等日常老物件。待來(lái)客落座入席，抿上一口茶湯，頗有一種溫潤(rùn)得宜，窗前曳影，臨亭聽(tīng)雨之意境。


自古以來(lái)，門(mén)乃建筑空間之眼，門(mén)乃變通有無(wú)之道。茶事已備，敬候嘉賓。


Ingenious thinking of the tea room in the Hui-shaped space


The ingenious thinking is also hidden in the design of tea room: two slanted roofs on its top. One is above the tea room, a paper lamp is hanged under it forming a shadow and turning the room into a pavilion. The other is on the right side of the corridor, the inclined plane has a small hole, and the water drops, which means collecting the wealth in all directions in a square pool.


On the tea table, there are several old objects carefully selected by Mr. Gong Yu, an artist specially invited by LICO team,such as the century-old brass candlestick with the meaning of celebrating happy events, the tea skips with the meaning of harvest, the millennium square paperweight inscribed with "Ji Yang" with auspicious meanings, the square artificial rockwork symbolizing the accumulation of wealth, and other daily old objects. When the visitors sit down to the table, sip the tea, a warm and pleasant mood is created.


Since the ancient times, door has been seen as the eye of architecture, and a connection between nothing and everything. Here, tea is already prepared for our distinguished guests.


INFORMATION 項(xiàng)目信息

項(xiàng)目名稱(chēng) 理想生活之SUHO HOME品牌店
項(xiàng)目地址 惠州市惠城區(qū)演達(dá)路萬(wàn)飾城A館3樓
建筑面積 85㎡
竣工日期 2024.08
設(shè)計(jì)出品 LICO力高設(shè)計(jì)
創(chuàng)意總監(jiān) Eric Chon 鐘良勝
設(shè)計(jì)團(tuán)隊(duì) 曾穎琳、朱洋環(huán)、陳國(guó)梁、駱秋月
工程營(yíng)造 冼景華
軟裝藝術(shù) L HOME 理想家軟裝
項(xiàng)目攝影 徐義穩(wěn)
品牌顧問(wèn) DRD 再定義
文案翻譯 郭瑤
合作品牌 圖森高定家居、Novacolor、想天照明、德賽斯巖板
公司網(wǎng)站 LICOGD.COM
聯(lián)系郵箱 LICOGD@163.COM


Project Name The Ideal Life of SUHO HOME Experience Store
Project Address 3rd Floor, Wanshi Mall A Hall, Yanda Road, Huicheng District, Huizhou City
Building Area 85 ㎡
Design Company LICO DESIGN
Completion date August, 2024
Chief Creative Designer Eric Chon
Design Team Jane、Zhu Yanghuan、Chen Guoliang、Luo Qiuyue
Project Engineer Xian Jinghua
Interior Decoration L HOME Interior Decoration
Photo Xu Yiwen
Brand Consultant DRD
Translator Emily
Cooperating Brands Tusen Customized Furnishings，Novacolor，Xiangtian Lighting，Desaisi Rock
Weitsite LICOGD.COM
E-mail licogd@163.com